Consumers want less plastic

The champion of carbonated soft drinks, Coca Cola has announced a "zero waste" transition by 2030 that will not only concern plastics. Consumers expect the same from the giant's competitors in the soda market.

With the help of a study carried out in the form of a questionnaire to a sample (22 people) of the population aged 15 to 65, we analyze the importance of the ecological transition in the means of consumption of consumers. Among these people 78% feel concerned about environmental issues and plastic waste management and 91% would like to see supermarket shelves with less plastic. We also note that 70% of these people would be influenced by the environmental commitment of brands and would favor soda brands that advocate a higher commitment. Consumers are therefore waiting for a response from brands and their involvement, the population is becoming increasingly aware of the issues facing our economy, it is therefore important that brands can respond quickly and also set an example. We hope that Oasis will listen to its consumers.

A challenge for the future?

There is therefore a card to play for Oasis in terms of communication and investment. The figures prove it again, according to the survey 67% of participants consume Coca Cola against 9.5% of Orangina and 0% of Oasis. There is a correlation between the leading brand that regularly communicates its commitment to the cause and the rate of consumption of the brand.

Oasis and the group will therefore be awaited at the turn by its consumers and potential future consumers of the brand. The group should continue to surf on the personification of fruits and animals to start a new ecological turn and develop fun mini-series for its consumers if they don't want the leader to definitely impose itself on the market with competing and more committed products.

Sources :

https://www.lefigaro.fr/societes/capri-sun-met-ses-emballages-et-ses-recettes-au-gout-du-jour-20210323