top of page
Rechercher
Edouard Bonnafous
1 min de lecture
It's Spritemas!
Christmas is fast approaching, the temperatures are dropping, there are more and more jackets outside, the weather is getting...
50
Talhata Saad
1 min de lecture
Blind Test (offline analysis)
To try to better understand the impact of the brand on customers because of its notoriety and history, I set up a blind test to see the...
40
Edouard Bonnafous
1 min de lecture
How Sprite can persuade his customers
1. Sprite wants to make their brand fun: Sprite wants to create a fun atmosphere around its advertisements. The slightly mischievous turn...
90
Edouard Bonnafous
2 min de lecture
Sprite Endorsers, Young and Urban
Sprite is a carbonated soda which is related to the lemon-lime flavored lemonade which is owned and distributed by the Coca Cola Company....
110
Edouard Bonnafous
1 min de lecture
The Sprite Blind Test
To better understand the effects of marketing on consumers. I decided to conduct a small experiment on a family of 5. The exercise...
50
Talhata Saad
1 min de lecture
Conclusion
In front of the multitude of drinks sweet in the market, promotion is a key factor to stand out of its competitors and create, around its...
20
Talhata Saad
2 min de lecture
Logo, slogan and market positioning in 2021
The brand is a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a...
30
Talhata Saad
2 min de lecture
Life is a big party for Schweppes
In 2008 began an advertising campaign centered on the theme of sensuality and desirability, and what better than the beautiful Nicole...
50
Talhata Saad
2 min de lecture
From then to now
Schweppes is a famous English drink founded by the watchmaker Johann Schweppe in 1783. Few years later, the company moved to England,...
30
Edouard Bonnafous
2 min de lecture
The purple drink, the dark side of Sprite
Sprite is a drink that aims to be young, dynamic and refreshing. Young people are Sprite’s main target, but the Emerald drink suffers...
30
Maguelonne Vaillant
2 min de lecture
Ecological transition where is Oasis?
From an analysis on the Digiming platform of the Oasis brand wee could see a shadow on the horizon of the brand, and we will even talk...
80
Maguelonne Vaillant
2 min de lecture
Consumers want less plastic
The champion of carbonated soft drinks, Coca Cola has announced a "zero waste" transition by 2030 that will not only concern plastics....
60
Maguelonne Vaillant
2 min de lecture
Orangina: burlesque animals shake up advertising
In the same vein as the Oasis brand, we find a brand of the same group Orangina. This brand also had to revitalize its marketing and...
60
Maguelonne Vaillant
2 min de lecture
30 years of evolution to a successful brand image
The Oasis brand has been able to rebound from various brand positioning failures to finally establish itself as the direct competitor of...
40
Maguelonne Vaillant
2 min de lecture
Oasis: Between family image and comitted brand
Oasis has established itself as an innovative company in terms of communication strategy, particularly thanks to its unmissable...
40
Maguelonne Vaillant
2 min de lecture
Animated fruit new winning combo for advertising
In 2006, after several acquisitions and disposals of the current Suntory group, the Oasis brand decided to produce drinks based...
80
Léna Favre
3 min de lecture
Is Coca-Cola still unique and recognizable with eyes blinded ?
It is unquestionable that the majority of people are able to identify a Coca-Cola product only with the shape of its bottle. But what...
50
Léna Favre
2 min de lecture
The soft drink industry: Introduction
By Léna Favre When you’re going to a supermarket and you want to buy a soft drink, this is probably what you’ll be facing. Dozens and...
10
Léna Favre
2 min de lecture
Coca at the heart of a new call for boycott
After talking about the Cristiano Ronaldo scandal during a conference, Coca was also in trouble earlier this year. When we’re looking for...
10
Léna Favre
2 min de lecture
How did Coca-Cola’s bottle have an impact on art ?
Originally, the shape of the bottle was inspired by a cocoa pod. We agree that there is no direct link with Coca-Cola, but they thought...
20
bottom of page