Christmas is fast approaching, the temperatures are dropping, there are more and more jackets outside, the weather is getting...

To try to better understand the impact of the brand on customers because of its notoriety and history, I set up a blind test to see the...

1. Sprite wants to make their brand fun: Sprite wants to create a fun atmosphere around its advertisements. The slightly mischievous turn...

Sprite is a carbonated soda which is related to the lemon-lime flavored lemonade which is owned and distributed by the Coca Cola Company....

To better understand the effects of marketing on consumers. I decided to conduct a small experiment on a family of 5. The exercise...

The brand is a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a...

In 2008 began an advertising campaign centered on the theme of sensuality and desirability, and what better than the beautiful Nicole...

Schweppes is a famous English drink founded by the watchmaker Johann Schweppe in 1783. Few years later, the company moved to England,...

Sprite is a drink that aims to be young, dynamic and refreshing. Young people are Sprite’s main target, but the Emerald drink suffers...

From an analysis on the Digiming platform of the Oasis brand wee could see a shadow on the horizon of the brand, and we will even talk...

The champion of carbonated soft drinks, Coca Cola has announced a "zero waste" transition by 2030 that will not only concern plastics....

In the same vein as the Oasis brand, we find a brand of the same group Orangina. This brand also had to revitalize its marketing and...

The Oasis brand has been able to rebound from various brand positioning failures to finally establish itself as the direct competitor of...

Oasis has established itself as an innovative company in terms of communication strategy, particularly thanks to its unmissable...

In 2006, after several acquisitions and disposals of the current Suntory group, the Oasis brand decided to produce drinks based...

It is unquestionable that the majority of people are able to identify a Coca-Cola product only with the shape of its bottle. But what...

After talking about the Cristiano Ronaldo scandal during a conference, Coca was also in trouble earlier this year. When we’re looking for...

Originally, the shape of the bottle was inspired by a cocoa pod. We agree that there is no direct link with Coca-Cola, but they thought...