Life is a big party for Schweppes

In 2008 began an advertising campaign centered on the theme of sensuality and desirability, and what better than the beautiful Nicole Kidman who is at the top and represents all these characteristics.

The beautiful Australian-American actress was the muse of the brand in 2008, and the campaign continued to play on the theme of seduction and sensuality. In the TV clip, Nicole Kidman plays a romantic seduction scene before abandoning her partner and locking herself in her hotel room to drink Schweppes. The actress then utters the slogan "What did you expect? », which remains Schweppes' current slogan.

In 2011, Schweppes took on a new muse actress: Uma Thurman, the heroine of the films Pulp Fiction and Kill Bill. The promotional clip, in which Thurman appears evocatively, then plays on the sound similarities between "Schweppes" and "sex", with the same slogan.

It is obvious that 2014 was the year Schweppes marked the mind the most with its new muse Penelope Cruz: the advertising campaign associated with this actress always emphasizes the themes of sensuality and seduction like the previous ones and confirm the fact that the company is not more linked to English gentry then French, but the has become the brand of 25/49 year old who “love the night”.

More recently and with the growth of social networks and their impact on all types of consumers, Schweppes innovates and launches the concept of the Villa Schweppes.

“Du before à l’after, Villa Schweppes vous ouvre les portes de son univers”: this is the slogan of the official Villa Schweppes page on Instagram, which has more than 26k subscribers and 1,800 publications, many featured stories with various themes related to the nightlife (mixology, interviews, places, sound nights, music etc.), the ig account is aimed at the French party public of the age group from 18 to 35 years old based in the south of the country and more precisely in Cannes. The page feed is rich in posts like "le saviez-vous?", interviews with DJs and Bartenders, brand new products or even contests in order to win VIP access or headphones.

The brand is also playing on partnerships with upscale places that young people frequent, whether in Paris, Lyon, Marseille, Nice and Monaco. We find colorful posters and glamorous designs with the different ranges of Schweppes, in addition to fridges, cups and under cups signed Schweppes.

The official website of Villa Schweppes has a black background with the following sections: Places, cocktails, events, music and an atypical section named unexpected where we find recipes and cocktails which are made with the drink and which combine well together.

The site is very well done, and is rich in videos and tutorials, from people of the nightlife who give their tips on the best places and how to spend unforgettable evenings. One thing is certain, the party side of the drink is still put forward as it was a few years ago, but now with a bit of everyone and not just rich and famous people.