Blind Test (offline analysis)

To try to better understand the impact of the brand on customers because of its notoriety and history, I set up a blind test to see the results by myself.

On the one hand we have the bottle of citrus Schweppes (1.20€ per liter), on the other hand the bottle from the Casino Supermarket which offers the same aroma but at a lower price (0.8€ per liter).

So that there is no influenced opinion, I obviously hid the bottles and filled 2 cups with the drinks without giving more information.

(all the interviewees are between 20 and 22 years old, are also students at skema and have already consumed the 2 brands before this experience)

The results are as follows:

• Arthur :

→ Observation: less sugar in Casino drink

→ Preference: Schweppes

• Romain:

→ Observation: Schweppes cup is sweeter

→ Preference: Schweppes

• Léo:

→ Observation: Schweppes has more taste

→ Preference: Schweppes

• Valentin:

→ Observation: casino drink is more natural

→ Preference: Casino drink

• Corentin:

→ Observation: better flavour in Casino drink

→ Preference: Casino Drink

• Philippe:

→ Observation: no difference for him

→ Preference: Schweppes = Casino drink

As the blind test results shows, participants do not see much difference in taste of the two drinks ( 3 preferring Schweppes, 2 preferring Casino drink and the other one who does not see the difference).