How Sprite can persuade his customers
Dernière mise à jour : 7 déc. 2021
1. Sprite wants to make their brand fun:
Sprite wants to create a fun atmosphere around its advertisements. The slightly mischievous turn of its TV commercials with stars appreciated by young people and the urban environment. It is with this 2nd degree that sprite has created its trademark in the advertising industry. The fresh, young and light atmosphere of its advertisements has succeeded in convincing its heart of hearts who young people are.
2. Use of Sprite Ads Meaning:
The symbol is important for SPrite. With the #ObeyYourVerse is Back ad. Sprite announces a new drink with Hip-Hop lyrics. This shows that Sprite wants to talk to young people using music that speaks to them. The use of LeBron James as a spokesperson is also an example which shows that Sprite wants to be associated with sports appreciated by young people.
With these choices, Sprite wants to influence the choice of its consumers in their daily purchases. May the mere sight of the Sprite brand make consumers think something light, funny, young.
3. Sprite ads use the brand personality:
Let's take the example on twitter, with the tweets that Sprite makes, we can see that Sprite is meant to be exciting, young and catchy. And has it retransmitted in his commercials with LeBron James for his youth and his ardor.
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