The Sprite Blind Test

To better understand the effects of marketing on consumers. I decided to conduct a small experiment on a family of 5. The exercise consists of taking two brand of lemonade. The first lemonade is an artisanal lemonade, for the case of this exercise the lemonade is from the Lorina brand, a French artisanal brand since 1895 and the other lemonade is sprite.

The 5 people for this experience will first taste the two lemonades without knowing which brand they belong to, then secondly taste the two lemonades knowing the brands and say which one they prefer.

Here are the 5 people who performed this test:

Norbert, 55 years old, CEO of an oxygen provider company

Martine, 57 years old, secretary

Thibault, 26 years old, design in a start-up

Agathe, 20 years old, student

Lucie, 22 years old, nurse

Here are the results of the exercise:

The results show us that in the first test, 3 people preferred the sprite drink and two people preferred the Lorina lemonade. When testing knowing the brands, we could see that the family chose Lorina lemonade. We can then say that seeing a glass bottle with the mention artisanal, leads the consumer to prefer the brand because they think that the drink is more worked, must contain less sugar because it does not look like to be a chain-made drink in an industry.

This proves to us that marketing has a real impact on preferences and consumption. Should Sprite take a path to make the packaging of its drink more rustic or authentic to better appeal to French consumers who are fond of artisanal and local products?

Don't hesitate to try it at home to see the results!