Conclusion

In front of the multitude of drinks sweet in the market, promotion is a key factor to stand out of its competitors and create, around its product, a brand image strong, unique and meaningful to consumers. All means are good to stand out, whether through the organization of parties like Schweppes or the strong media presence of Coca Cola or Pepsi.

Brands today are no longer content with taste and flavor, but above all the fact of creating a world, a universe around the product.

When we see the investment figures of these beverage mastodons, we say to ourselves that behind the gain is much more important.

Official partner of the biggest sport competition in the world, to become the favorite drink of your favorite alcohol or your favorite sportsman, or even make all New York dance together a bottle in hand, each brand sees the market with different opportunities and tries to find an audience that will recognize itself in it.

And here are the figures of the giant Coca Cola in order to realize how strong and imposing it is, to the point of comparing it to the GDP of 97 countries and islands.

The soft drink war has only just begun.