The emerald drink, more than just a drink
Dernière mise à jour : 7 déc. 2021
Green is a fresh color but also modern. It is the color of nature and the human eye is sensitive to this color.
Sprite became world famous when its bottle was green.
In 1960, Coca-Cola wanted to start work on Spite. Going through the packaging. The bottle then takes 10 different shapes but always remaining green by taking the design of the legendary Coca-Cola bottle.
In 1967: Sprite is world famous. Coca Cola hired a New York advertising agency to design a new can and label. The agency plays on originality and innovation.
A new shape for Sprite
Sprite gets a makeover. The brand now offers 2 new designs:
-A mini can of 150ml
-A 250ml elongated can
Not only a drink, a spirit
A new marketing agency launched in 1993 "Control your thirst". With a new, more dynamic logo that stands out more on the packaging and shows a gradient from blue to green with some silver accents.
The new slogan "Obey Your Thirst" and its advertisements are directed towards the urban environment. Under this new slogan, Sprite Recherche has drawn on hip-hop culture by highlighting artists little known in this field.
Sprite then took a position in his targets. Sprite wants to invest in urban areas by targeting African American youth.
Sources:
https://blog.tunedglobal.com/sprite-continue-to-use-hip-hops-culture-and-values-as-part-of-their-dna
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